Social Media Marketing

Xplore International provides social media marketing services for non profit organizations and business houses.

Services

• Social Media Marketing
• Social Media Trainings and Public Speaking
• Social Media Consulting

Social Media Marketing

“Social media is best understood as a group of new kinds of online media, which has most or all of the following characteristics: Participation, Openness, Conversation, Community and Connectedness” (Mayfield, 2008). Social media also could be considered as easier, faster and cheaper online media where users can easily participate and contribute. Social media may provide the tools for all of us to communicate, empower, collaborate and create useful networks, and could be a new tool of social change. New internet based applications and social media could be used for many purposes of development. These kinds of applications are now used by non profits for various purposes such as sharing best practices; creating interest-based social networks; collaborative writing; online learning; sharing content including audio, video, publication and images, etc.

The extensively popular social media sites such as Facebook, Twitter, YouTube, etc can be marketing tools to reach wider audience worldwide. The strategic use of these tools is highly beneficial to any organization and businesses.

Xplore International has been utilizing social media for its information dissemination service since 2008; apparently it is also advocating the importance of social media particularly for non profit organizations. After successful running of information dissemination service for more than three years it is now provides the Social Media Marketing services for non-profit organizations and private business houses.

1. Social Media Marketing

Xplore International provides customized social media marketing service to its clients. It provides services by running social media channels of clients, maintaining updates, promoting channels, and by giving necessary guidance & trainings regarding online promotion of products and services.

2. Social Media Marketing Trainings for Nonprofit Organizations

Experts in Social Medi within Xplore International, gives customized trainings and speak at conferences nationwide on how nonprofit organizations can successfully create and launch successful social media campaigns. Through Powerpoint and live Internet demonstrations, participants learn basic-to-advanced social media strategies, best and worst practices, and are provided comprehensive, practical training on how to set up and manage profiles/pages/campaigns on Facebook, Twitter, YouTube, and other social media sites.

3. Social Media Consulting for Nonprofit Organizations

Suran Maharjan of Xplore International has been utilizing social media to promote nonprofit organizations, and independently learning social media since 2007. To date, he has given several social media trainings and presented varieties of presentations on how nonprofits can best utilize Facebook, Twitter, YouTube, LinkedIn, MySpace, and other social media channels. His consulting work is based on practical experience gained from launching and maintaining the ixplore.info. He has successfully published an e-book entitled ‘Social Media: Advocacy Tools For Development’ in December 2008. During his Diploma in Development Leadership course in Coady International Institute, St. Francis Xavier University (Canada), he has completed research on ‘Web 2.0 and Social Media for Development’. The same research was featured in Eldis Community in December 2009. So far his research report has been downloaded more than 550 times worldwide. His consultations are based on practical results, honest truths, and best and worst practices earned and learned from spending over 3,500 hours on social media sites.