"The phenomenon of sociality changes everything when it comes to the media."

An e-book that considers how open online networks are revolutionising the position of brands and the role of marketing. Antony Mayfield outlines why brands must embrace complexity, and suggests ways that they can learn from the web's most successful innovators to date

How to Start Blogging: A Guide for Business Bloggers

An e-book that considers how to start blogging for business, helping individuals in organisations including:

Links to useful websites and tools that will support your blogging.

Guidance of different levels of involvement you can have with your blog - and the discussion of the pros and cons of each.

Web 2.0 tools and approaches are radically changing the ways we create, share, collaborate and publish digital information through the Internet. Participatory Web 2.0 for development – or Web2forDev for short – is a way of employing web services to intentionally improve information-sharing and online collaboration for development. Web 2.0 presents us with new opportunities for change – as well as challenges – that we need to better understand and grasp. This special issue shares learning and reflections from practice and considers the ways forward for using Web 2.0 for development. Most of the themed articles are based on presentations made at the Web2forDev conference, 25th–27th September 2007 at the Food and Agriculture Organisation (FAO) headquarters in Rome, Italy. The conference was the first international event focusing specifically on how Web 2.0 tools could be used to the advantage of Southern development actors, operating in the sectors of agriculture, rural development and natural resource management. All of the articles have been specially developed for the PLA series.